I don't "follow"
“There are so many ways we can apply this idea to the work we do. On the one end of the spectrum, think of industries like music, movies, and publishing – industries that are in trouble because they refuse to embrace the digital changes that happened despite their attempts to stop it. On the other end, think of products that are launched without an audience or a purpose, stuck in endless cycles of “pivoting”. Somewhere in the middle lies the Miles Davis approach: recognize opportunity and go for it, but do so in a measured, careful way.”